AC/DC‘s new single, “Play Ball”, is featured in two new commercials from Beats Electronics. The spots, which were debuted during Saturday’s playoff game between Seattle Seahawks and Carolina Panthers, show off two headphones from the Apple-owned company: the Powerbeats2 Wireless and the Studio Wireless.
Description of the commercials: “Athletes have a job to do. Talk from the outside is a distraction, but it can also serve as motivation. Watch the Beats film, Hear What You Want 2015, and see how today’s football stars use the Beats Studio Wireless to tune out the talk and focus on their performance to get the job done. Featuring Richard Sherman and Von Miller.”
AC/DC has famously been reluctant to license its music for advertising, although the band appears to have softened its attitude toward the practice. In 2011, AC/DC allowed the opening riff to its “Back In Black” song to be used in a commercial for Walmart, three years after making its “Black Ice” album available for sale in the U.S. exclusively at Walmart stores.
“They have a purist approach,” Steve Barnett, the chairman of Columbia Records, a division of Sony Music Entertainment, told The New York Times. “Their instinct was always to do the right thing for fans, think long term and not be influenced by financial rewards.”