In collaboration with Danzeisen Dairy, Alice Cooper will release a special edition chocolate milk bottle at retail grocers and for home delivery across Arizona this fall.
Proceeds will benefit Solid Rock, the nonprofit organization Alice and his wife, Sheryl, founded in 1995. The organization operates The Rock Teen Center, a 28,000-square-foot facility in Phoenix where people ranging from ages 12 to 20 can get free instruction in music (both instrument lessons and recording studio training), dance, art, film and photography, among many other artistic options.
In an April interview with SPIN magazine, Alice said that Solid Rock is something he and his wife feel driven to do.
He said: “We’re based on a Christian ethic. The kids say, ‘Why are you doing this?’ and we tell them, ‘Because the Lord told us to. We don’t want anything from you except you to show up and create.’ And they say, ‘Well, what do you get out of it?’ And I go, ‘Watching you create!’ That’s all there is to it.” Another reason for doing this, he added, is that “We feel that every teenager is at risk — not just the ones that come from the gang world. They’re all in trouble unless they have some guidance.”