As BLACK SABBATH prepare to take their final bow this Saturday, July 5 at Villa Park in Birmingham, the band has launched official merchandise for their monumental “Back to the Beginning” farewell concert — and fans better be ready to dig deep into their pockets.
Available now via Ozzy Osbourne’s official UK store, the merch collection commemorates what is set to be one of the most historic moments in heavy metal history. The show will mark Ozzy Osbourne’s final live performance and the first full reunion of BLACK SABBATH’s original lineup — Ozzy, Tony Iommi, Geezer Butler, and Bill Ward — in over two decades.
But nostalgia comes at a premium.
Here’s a glimpse at some of the prices:
- T-shirt – $63
- Hoodie – $125
- Longsleeve – $84
- Commemorative coin – $70
Despite the steep price tags, demand is expected to be massive. The “Back to the Beginning” concert is the centerpiece of what’s shaping up to be one of Birmingham’s biggest cultural weekends in years. With major acts like METALLICA, GUNS N’ ROSES, SLAYER, TOOL, PANTERA, and ALICE IN CHAINS joining the lineup, the West Midlands is preparing to welcome as many as 300,000 visitors over the weekend.
The economic impact is already being felt. The West Midlands Growth Company estimates the event could inject up to £20 million (around $27 million) into the region’s visitor economy — from hotels and restaurants to local venues and retailers.
So, if you’re looking to mark BLACK SABBATH’s farewell with something tangible, head to the official store — just don’t expect it to be cheap.
Reeder, the visionary behind Metal Addicts, has transformed his lifelong passion for metal into a thriving online community for metal aficionados. As a fervent devotee of black metal, Reeder is captivated by its dark, atmospheric, and often unorthodox soundscapes.