IRON MAIDEN is said to have initiated legal proceedings against Maiden Wear, a recently established lingerie shop, due to the similarity of their business names.
The group aims to prevent the trademark registration of the store, as they think the resemblance in the brand names could “likely to deceive or cause consumer confusion.”
As reported by Complete Music Update, IRON MAIDEN‘s legal representatives recently mentioned in a document submitted to the U.S. Trademark Trial and Appeal Board that “the dominant term in applicant’s Maiden Wear mark is Maiden and therefore the mark is confusingly similar in appearance and connotation to opposer’s Iron Maiden mark.”
Court filling further states: “Moreover, the goods set forth in the Maiden Wear application are related to or the same as goods covered by the IRON MAIDEN registration and/or for which opposer has acquired common law rights in the United States.
“Thus, applicant’s Maiden Wear mark, when used in connection with the goods described in the Maiden Wear application, is likely to deceive or cause consumer confusion or mistake among members of the public and potential purchasers as to the source, sponsorship or composition of applicant’s goods in relation to opposer’s goods. Such confusion will damage opposer and injure its reputation in the trade and with the public”.