North West, daughter of Kim Kardashian and Kanye West, drew widespread attention on social media this Halloween by dressing as a member of the Japanese metal-pop group BABYMETAL. The 12-year-old shared videos of her costume on TikTok, which quickly garnered millions of views and contributed to a surge in online engagement around the band.
BABYMETAL, known for blending heavy metal with J-pop aesthetics, received a notable boost in visibility following the costume’s popularity. The moment also prompted renewed discussion about celebrity engagement with metal culture, particularly in contrast to past criticism directed at public figures for wearing metal band merchandise without clear ties to the music itself.
North West’s interest in heavier music has been documented previously. In a 2021 interview on The Ellen DeGeneres Show, Kim Kardashian described her daughter as embracing a goth-inspired style and listening to bands such as BLACK SABBATH. That revelation led Sharon Osbourne—former manager of BLACK SABBATH and wife of lead singer Ozzy Osbourne—to publicly welcome North to the metal community via social media.
Reeder, the visionary behind Metal Addicts, has transformed his lifelong passion for metal into a thriving online community for metal aficionados. As a fervent devotee of black metal, Reeder is captivated by its dark, atmospheric, and often unorthodox soundscapes.