Ozzy Osbourne is entering the world of cosmetics with the launch of a limited-edition beauty line in partnership with Birmingham-based alternative makeup brand Jolie Beauty. Set to be officially revealed and available for purchase on July 9 via the Jolie Beauty website, the collection blends Ozzy’s iconic gothic persona with the bold, artistic style Jolie Beauty is known for.
The collection is officially licensed and promises a theatrical flair true to the “Prince of Darkness” himself. “It’s such an honor that Ozzy and his team chose to partner with us — especially as an independently run brand from his home city,” said Jolie Beauty CEO Jolie Cashmore. “This collaboration is a testament to Ozzy’s impact on the gothic and alternative communities, and a celebration of his legendary influence on music, fashion, and creativity.”
Cashmore, a self-proclaimed lifelong BLACK SABBATH and Ozzy fan, expressed her excitement in an emotional social media post: “Tears have been shed when I got this news. I cried because this is an absolute honor for me… It’s so amazing that they’ve chosen an independent, small Birmingham brand for this.”
The announcement arrives just days before the monumental “Back to the Beginning” concert on July 5 at Villa Park in Birmingham — Ozzy’s final live performance and a historic reunion of the original BLACK SABBATH lineup: Ozzy, Tony Iommi, Geezer Butler, and Bill Ward.
With a lineup featuring METALLICA, GUNS N’ ROSES, SLAYER, TOOL, PANTERA, ALICE IN CHAINS, HALESTORM, ANTHRAX, and more, the festival is poised to be a defining moment in metal history — and now, with a rock-inspired beauty collection on the horizon, Ozzy’s legacy continues to evolve in unexpected ways.
Reeder, the visionary behind Metal Addicts, has transformed his lifelong passion for metal into a thriving online community for metal aficionados. As a fervent devotee of black metal, Reeder is captivated by its dark, atmospheric, and often unorthodox soundscapes.