Ozzy Osbourne may soon continue interacting with fans long into the future through artificial intelligence technology.
During this week’s Licensing Expo 2026 in Las Vegas, Sharon Osbourne and Jack Osbourne discussed a new partnership between the Osbourne family and Hyperreal focused on digitally recreating Ozzy’s likeness.
Speaking at the event, Jack explained that the company is building what he described as “the digital DNA of Ozzy Osbourne, voice, image [and] movement.”
According to Jack, the technology has evolved rapidly in recent years to the point where realistic digital recreations are becoming much easier to produce.
“It’s kind of scary how it’s really very accurate,” he said. “He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it’s almost drag and drop. You could shoot a template for a commercial … literally prompt what you want digital Ozzy to do in that commercial and you just drop it in. It’s that simple now.”
Sharon also spoke enthusiastically about the possibilities of the project.
“The things that you can do with that are just endless,” she said.
She later added: “You can ask Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said. We’re going to take it all around the world. People can talk to him and he will talk back.”
Hyperreal has already worked on several similar projects in recent years. Among them was a life-sized holographic version of late comic book creator Stan Lee that appeared at last year’s Los Angeles Comic Con, where fans could interact directly with the A.I.-powered avatar. The company has also created digital likenesses of Paul McCartney, The Notorious B.I.G. and Mike Tyson.
The Osbournes appeared as part of a panel titled “The Enduring Legacy Of A Rock Icon And His Family: Ozzy Osbourne And The Osbournes,” which took place on May 20 at the Mandalay Bay Convention Center.
The session was moderated by Jens Drinkwater and Lisa Streff of Global Merchandising Services, which continues expanding the Osbourne brand through merchandise, collaborations and new fan experiences.
Ozzy Osbourne passed away on July 22, 2025, at the age of 76. His death certificate later confirmed that he died from a heart attack, with coronary artery disease and Parkinson’s disease listed as contributing factors.
A private funeral service was held on July 31, 2025, at the Buckinghamshire estate he shared with his wife, Sharon Osbourne. The ceremony was attended by just 110 close friends and family members, including his Black Sabbath bandmates and a number of prominent figures from the rock and metal world such as Robert Trujillo, Rob Zombie, Marilyn Manson, and Corey Taylor.
Reeder, the visionary behind Metal Addicts, has transformed his lifelong passion for metal into a thriving online community for metal aficionados. As a fervent devotee of black metal, Reeder is captivated by its dark, atmospheric, and often unorthodox soundscapes.