GENE SIMMONS: ‘If I Could, I Would Trademark The Air You Breathe. Every Breath’

Gene Simmons has once again defended his attempt to trademark the so-called “devil’s horns” hand gesture.

The KISS bassist/vocalist withdrew his application to trademark the symbol in late June — less than two weeks after filing with the federal copyright office.

Asked by Canada’s Metro if he is bothered by the negative feedback he got for trying to trademark the “metal horns” or “rock on” hand sign, Simmons replied: “You can’t please everybody. Not everybody likes Jesus, either. Instead of worrying what people think, I just go my merry way and do whatever I want to do.

“If I could, I would trademark the air you breathe. Every breath. Yes, I would.”

Paul Stanley says that he has no idea why Gene Simmons attempted to trademark the so-called “devil’s horns” hand gesture.

Asked by the Loudwire Podcast for his thoughts on Simmons‘s trademark attempt, Stanley said: “Well, you know, Gene elicits some very strong reactions from people. And what he does he does for the reasons that only he knows. So I can’t really say that I have really any thought about it. It was really something that he wanted to pursue, and the reaction was how people felt about it. So I don’t know why he pulled it, and I don’t know why he started it. I really have no… I haven’t asked him.”

In his original request, which was filed on June 9, Simmons described the sign as consisting “of a hand gesture with the index and small fingers extended upward and the thumb extended perpendicular.” He paid $275, seeking to use the hand signal symbol for “Entertainment, namely, live performances by a musical artist; personal appearances by a musical artist.”

Gene claimed the gesture was first used in commerce on November 14, 1974, which corresponded to KISS‘s “Hotter Than Hell” tour. He wrote in his signed declaration that he believed “no other person, firm, corporation or association has the right to use said mark in commerce, either in the identical form or in such near resemblance.”

Posted Under
Tagged