Nikki Sixx has sold all of his shares of MÖTLEY CRÜE catalog to music investment company Hipgnosis Songs.
Variety has reported that Hipgnosis acquired 100 percent of Sixx’s share of MÖTLEY CRÜE catalog, which is made up of 305 songs. The exact price of the deal was not disclosed. Considering MÖTLEY CRÜE has sold over 100 million albums worldwide and sales and streams of the catalog went through the roof in the wake of the release of the Netflix adaptation of their memoir The Dirt, it’s fair to estimate the figure was sizable.
Sixx commented on the deal: “[Founder] Merck [Mercuriadis] and his team at Hipgnosis are an artist-friendly, forward-thinking company. Looking to the future I am grateful that they will treat my music with great care and respect.”
Mercuriadis said: “MÖTLEY CRÜE were single-handedly responsible for the Los Angeles rock explosion of the 1980s paving the way for everyone that came in their wake and putting rock music back onto Top 40 radio and the pop charts. Nikki was the catalyst and architect of all of that and we are delighted to welcome him to the Hipgnosis family.”
“The old business model where you make a record, tour for two years, and then make another record doesn’t exist anymore,” Sixx added. “Records don’t sell–people just cherry-pick their favorite songs. If you put a whole record out and people only go for one song, you never get a return on your investment. So we decided to record less music and put it into bigger-picture things, using one new song as a driver for a tour or an advertising partner.”