“Raining Gold”, the new video from ARO, the dark, ominous musical project of Aimée Osbourne, the daughter of Ozzy and Sharon Osbourne, can be seen below. The song is being released as a single on March 5, and it comes ahead of an EP and yet-to-be-announced live dates.
“The ‘Raining Gold’ video naturally took on one of the messages behind the song, which is you should never assume anything about someone or a situation just because it looks a certain way on the surface,” Aimée tells RollingStone.com. “It’s also about coming to the realization that it’s a choice to allow someone or something to control you. I’ve experienced that a lot, from both sides. I think most people have, yet it’s one of the loneliest things in the world to feel.”
She continues: “I wanted the song to touch on how overwhelming and isolating it feels to be constantly misunderstood and the importance of choosing to break free from that and just believing in yourself. It’s so valuable to always try and put yourself in someone else’s shoes, I hope this song reminds people of that.”
Aimée reportedly refused to appear in the reality show “The Osbournes”, and even went as far as to move out of the family home in an effort to stay away from the cameras. She later explained in an interview: “I want to be a singer, and I felt if I’d stayed with ‘The Osbournes’ and done the whole thing, I would have been typecast right away.”