That Gene “The Long-Tonged Man” Simmons and the gang, I mean Paul Stanley, own one of the most valuable brands in the world, we all knew that, but that the net worth value of Kiss is more than $ 300 million, that’s a surprise. Beat us all up that most of that value KISS’s massive coffers are stuffed to the brim with cash is not directly due to record sales, but because of the way they licensed and marketed their brand name and image. Some of their licensed products are: caskets (remember, Pantera’s Vinnie Paul and Dimebag Darrell were buried in it), air guitar strings (yeah, you read it right), Mr. Potato heads, air freshener, action figures, and many others. Read the full article here.
