Spotify CEO Daniel Ek was interviewed by Music Ally where he addressed critics that suggest that it’s not paying musicians enough in royalties for the streaming of their music on its service.
“There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough,” Ek said.
“The artists today that are making it realise that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.”
“I feel, really, that the ones that aren’t doing well in streaming are predominantly people who want to release music the way it used to be released,” he continued. “It’s quite interesting that while the overall pie is growing, and more and more people can partake in that pie, we tend to focus on a very limited set of artists.
“Even today on our marketplace, there’s literally millions and millions of artists,” Ek added. “What tends to be reported are the people that are unhappy, but we very rarely see anyone who’s talking about… In the entire existence [of Spotify] I don’t think I’ve ever seen a single artist saying, ‘I’m happy with all the money I’m getting from streaming.’
“In private they have done that many times, but in public they have no incentive to do it. But unequivocally, from the data, there are more and more artists that are able to live off streaming income in itself.”