During a recent conversation with Henrique Inglez de Souza from Brazil’s Rockast, KISS bassist Gene Simmons discussed the group’s choice to transfer their music catalog, branding, and image rights to Pophouse, known for producing ABBA’s virtual concerts.
Plans are underway for a biographical film, a virtual avatar performance, and an immersive KISS experience. Simmons, along with co-founder Paul Stanley, is deeply involved in shaping these ventures in collaboration with Pophouse.
“There will be movies, cartoon shows, all kinds of things, but the avatars are the future of KISS,” Gene said. “And to say they’re concerts is too small. It’s bigger than that. And I don’t wanna say too much. I’m not allowed to. Not yet.”
Simmons previously told People magazine that selling band’s catalog seemed like a “natural thing” to do, despite his assertion that the band initially “hadn’t actively pursued” it.
“Life happens while you’re busy making important plans,” Simmons says. “We were planning our respectful, proud walking off into the sunset, because we’ve been touring, we had been touring for half a century.” But Simmons “didn’t want to” go the route of continually touring until they physically couldn’t anymore.
Although the specifics of the Pophouse agreement weren’t formally disclosed, Bloomberg and Associated Press reported it to be valued at over $300 million. Nevertheless, Simmons emphasized that the primary focus of the sale isn’t financial gain, stating, It’s about enjoying life,” while adding, “I’m certainly blessed.”
Employing its established playbook, Pophouse will develop novel content and immersive experiences to enhance the KISS repertoire, catering to both existing and prospective fans, while actively enhancing and augmenting the brands and artists it collaborates with. Given the paramount importance of inclusivity and community within the KISS ethos, Pophouse is dedicated to fostering the enduring bond between KISS and its loyal fanbase in the future.
Johan Lagerlöf, head of investment at Pophouse, says: “KISS is one of the most recognized and iconic bands in the history of music. They redefined the concept of rock shows and have always taken their artistry to new uncharted territories. The band has consistently been able to appeal to new generations of fans and our mission is to fulfill the band’s vision to become immortal, and to let new generations discover and be part of the KISS journey and carry it forward. With the help of the fans’ energy, the band, our expertise, and creativity we will make that vision happen.”
Per Sundin, CEO at Pophouse Entertainment, added: “KISS has sold more than 100 million records worldwide and has throughout their 50-year career continued to push the boundaries in popular culture. The band’s enigmatic personas, unparalleled band attributes, and iconic imagery have made them a cultural force and a legendary act with multigenerational appeal. We will safeguard and enrich this legacy through future global endeavors, by breathing new life into their characters and personas while also leveraging and elevating the visual world of KISS.”
After touring for 50 years, KISS played their final show in Madison Square Garden on December 2nd, 2023. However, this doesn’t mean the end for the band. KISS will be transforming into digital avatars, created by Industrial Light & Magic, allowing them to continue performing and pushing the boundaries of rock and roll. This new era is a partnership with Pophouse Entertainment Group and will include immersive avatar-powered music concerts.
