Guitar World reunited the tips of some famous music youtubers on how to start a channel these days. It’s not really my thing, but kids are crazy about them. At least people are still interested in playing real instruments. So, let it roll.
I make vlogs and I like educational videos about music — what it means, and what it means to be a musician.
Do it all the time, and don’t expect success immediately. If you expect to do well just because you’ve uploaded a cool video, don’t. It’s all about the process. You have to do it for a long period of time. I started my channel in February 2006, so I’ve been doing it for 12 years and it wasn’t until very recently that I started to get the success I now have.
David and Manuel (German Music Reviews)
We do very short videos, five or six minutes each, with a dumb storyline each time to introduce the gear we’re reviewing. So, dumb jokes, great sound and lots of gear!
We’re very new in the YouTube game, so we’re not in the position to tell people to do this and do that. We made it with a few jokes and good tone. Maybe that’s the secret. We make a big effort for a small video that has production quality; that’s our thing. Do that and it will probably work.
Michelle (Guitar Goddess)
I felt like there was not enough representation in the guitar community for females, so I chose my channel name to appeal to female players. I teach beginner and intermediate guitar. I had no intention of teaching guitar, actually. I started by uploading covers, and people asked me to make tutorials of what I was playing. That’s how I got my start.
I review gear. Pedals, amps, stuff like that. My videos are pretty simple. I do a little intro and then it’s a closeup on the controls so you can see what’s going on when you change things. I’m not in the videos. It was done that way originally because I was doing a closeup on a pedal. People went kinda bonkers and decided it was Jack Black shooting these demos. God knows why — the voice, I guess? It snowballed.
The thing I did was just content, content, content. A had a hundred demos posted in the first year. I just kept going, kept doing it, so that whatever people were looking for, I had a demo of it.
I do anything and everything guitar-and music-related — tutorials, my own music and reviews. I do a thing I like to call “Mike 2,” where there’s two of me playing the same guitar, but with a different amp or something, in split screen. Lots of guitar antics and crazy vlog stuff.
For me it’s being myself. There’s not a facade; you either like it or you don’t. I think consistency is a big thing, too. You want to treat it as being like a TV show; I try and do at least one, ideally two a week. People like that because they know when to tune in.
Jassy J (JJ’s One Girl Band)
My channel name’s a bit misleading, since I just play guitar covers, and now some original stuff since I’ve been playing with my new band, Over-sends, since December 2017.
So many people nowadays are playing a role to make people think they’re interesting. What I always do is be myself, and it works. Everyone at GuitCon is a great personality because they’re not playing a role, they’re being themselves.
Will and Chris (Bassic Gear Review)
Bassic Gear Review was an idea we had a few years ago where we review pedals, amps and basses — but it’s 100 percent bass. One of our things is that the pedals we review aren’t all designed for bass. We’ve done the Boss DS-1, we did the Metal Muff at one point. We’ll do any pedal you throw at us.
Know yourself. Get a solid idea of what it is that you’re passionate about. When you’re finished producing a video, you should want to watch that video. Sometimes certain artists in music try to hit a market hard with a certain genre. Their popularity skyrockets overnight, and by the next night it’s gone again. When you see the artists that have 40-year careers, they started with nothing and had a very slow build. The best way to achieve that kind of success is to be doing it for yourself.