“Bitter Pill”, the new video from New Jersey thrash metal veterans OVERKILL, can be seen below. The track is taken from the band’s new album, “White Devil Armory”, which will be released on July 22 in North America via eOne Music (July 18 in Europe through Nuclear Blast Records). The effort was tracked at Gear Recording and was mixed by Greg Reely, who also worked on 2012’s “The Electric Age”.
OVERKILL‘s videos for “Bitter Pill” and “Armorist” wre filmed with veteran director Kevin J. Custer (HATEBREED, TESTAMENT, SUFFOCATION). Custer previously worked with OVERKILL on the “Electric Rattlesnake” and “Bring Me The Night” clips.
Said OVERKILL frontman Bobby “Blitz” Ellsworth: “[It’s] fantastic to have Kevin on board again. When he’s directing, the direction is intense!”
He added: “Each time, the prior results have been spot-on, so our confidence is high for this shoot. From the director’s eye to yours/ours, should be a killer!”
“White Devil Armory” track listing:
01. Freedom Rings
02. Where There’s Smoke…
05. Down To The Bone
06. Bitter Pill
07. King Of The Rat Bastards
08. Another Day To Die
09. It’s All Yours
10. In The Name
The limited-edition box-set version of “White Devil Armory” includes a digipack CD, a leather belt and buckle plus a certificate of authenticity.
Speaking about what OVERKILL was trying to accomplish with “White Devil Armory”, vocalist Bobby “Blitz” Ellsworth told Artisan News: “My personal motivation, and I can probably speak for my partner D.D. [Verni, bass], is that you don’t want repetition. Obviously, we are what we are — a thrash metal band — [and] we fall into, let’s say, a subgenre of this metal community, but the idea is that you wanna stay interested with it, you want to try, to some degree, to reinvent yourself. And I think the thing I’m most proud of when it comes to a record like Number 17, being ‘White Devil Armory’, is that that’s the push for it. No repetition. Let’s get in there and let’s define that line between repetition and what style is. I write all these notes in my office where I have my little studio — ‘Don’t repeat yourself,’ ‘Don’t use this,’ ‘Don’t use that’ — and that becomes kind of the flavor of the writing: Stay relevant, great execution, modern presentation. Make Number 17 relevant in 2014.”